Questions to Ask a Potential Home Stager

Ask just about anyone in real estate and they will tell you that home staging can be the critical factor that sells your home faster and for a greater price. Although spending a significant amount of money on a professional stager might give you pause, experts agree that the benefits outweigh the cost. As with any job, the key to effective staging is to find the right person for the task at hand. Keep reading to learn which questions you should ask to help choose the perfect home stager!

Hiring a professional stager may not be cheap, but it is a surefire way to make your house more attractive to potential buyers. Rates vary greatly from stager to stager and house to house (more on that later), but generally there will be an upfront fee of a few hundred dollars for the initial design consultation followed by a monthly fee for each staged room. If spending that money makes your skin crawl, don't worry; a home staging will typically pay for itself by increasing the purchase price of the home, in addition to speeding up the selling process. 87% of real estate agents agree that staging increases the value of the home by at least 1% and 29% believe the increase is at least 6%!

Question 1: Are you accredited?

While a designer doesn't necessarily have to have formal training in staging to be effective, it does bring you some peace of mind. Ask if they are accredited by the Real Estate Staging Association (RESA), which requires that the stager passes an ethics exam, has home staging business insurance, and has at least one year of staging experience.

Question 2: How fast do your homes sell?

The best way to know that the stager you're considering hiring is good at their job is to see data on their previous work. Ask them how long their staged houses took on average to sell last year and compare it to averages for the area. Obviously, a larger drop in selling time indicates a more effective stager. In general, look for selling times below 30 days, which is the point at which many agents consider lowering the asking price.

Question 3: Can I see photos of your work?

Seeing is believing! Ask to look at examples of the stager's recent work to see if it meets your expectations. Rather than simply viewing a pre-assembled portfolio of their best work, ask specifically to see their latest work.

Question 4: What are your rates?

Obviously, this is a big one, especially for home sellers operating on a tight budget. As stated above, most stagers charge by the month, but some offer flat rates. The exact cost varies widely from area to area, so make sure you understand all fees before agreeing to anything. Remember, not every room has to be staged. If you can only afford staging for a couple of rooms, most agents agree that you should focus on the living room and master bedroom.

Question 5: What can I do?

An honest home stager should be willing to advise you on small projects that you can do yourself before staging begins to save money. For instance, in rooms that you can't afford to stage, they should be able to recommend a color for a fresh coat of paint or decorative pillows.

These are five of the most important questions that you can ask to find a great home stager! Asking these will go a long way toward ensuring that your house looks its best for buyers. If you'd like to read about more staging questions, check out this article on